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Interested in Joining the ISF?
The Internet Strategy Forum is an association of over 1,400 corporate Internet strategists.
Contact Information
Mentor Graphics
512-425-3023
About the Austin Chapter
The Austin chapter is being developed under the leadership of ISF Board member Christine Egli of Mentor Graphics. Please contact Christine if you would like to participate.
Austin Chapter Event Schedule
Mark your calendar:
Monday, March 10, 2008
Location: Downtown Austin
4:30-6pm ISF Topic Meeting (attend in person or via webcast)
6-9pm Networking Event hosted by Adobe Air
Meeting Topic:
Ryan Stewart, Air platform evangelists from Adobe, will introduce Adobe Air, a recently unveiled platform (formerly called Apollo) that supports interactive web application development using existing web development methodologies like HTML and JavaScript.
Speaker:
More about Ryan http://blog.digitalbackcountry.com/
RSVP and Location details will be sent in an upcoming email.
Chapter Notes
Job Announcement
AMD (Austin, TX) is recruiting a Web Analyst. Interested parties should send an email to: Frances.DeLaune@amd.com .
AMD Web Analyst
Work on the internet marketing team at a locally-based Fortune 500 semiconductor manufacturer. This position is a critical role as part of the online marketing team and has responsibilities for web measurements & research for this project. The analyst will act as the customer experience expert to represent customers' voices from research information and from site user metrics. Responsibilities include:
- Define program success metrics (KPI's) and reporting requirements and implementation of tracking code
- Analyze quantitative & qualitative web user data to measure site effectiveness, user behavior & conversions
- Analyze survey data and usability research data to identify enhancement opportunities and to better understand online users
- Formulate strategic thinking and data-driven recommendations by combining research and web traffic data (Internal & external web)
- Based on analytical findings, make actionable recommendations which are data driven to refine programs, web pages and sites to enhance/increase user interaction, traffic and life usability and site conversions
- Work with the project team to participate in discussion to develop requirements for program or site enhancements
- Present results to internal teams and executives on recommendations a regular basis - analytics life cycle
Required skills:
- Experience in analyzing Web & e-commerce data and trends
- Experience & sound understanding of Search Engine Optimization & Internal site search optimization & Administration
- Advanced analysis and reporting skills
- Experience with web analysis tools (HBX or Omniture Site Catalyst will be preferred)
- Experience with designing, deploying and analyzing online surveys (interpreting customers' voice)
- Experience with site redesigns and conversion optimization techniques
- Experience with email campaign testing, analytics and reporting
- Advanced computer skills, including Excel and PowerPoint
- Logical and strategic thinking
- Creativity in analyzing data and problem solving
- Willingness to take initiatives based on high level guidelines and take ownership
- Familiarity with usability studies
- Excellent communication skills
- Education BA/BS with at least 5 years experience in Web Analytics and or Search Optimization (Internal & External - Organic/Paid)
The Austin Chapter meets 4-6 times per year for topic meetings and networking events. We are currently recruiting members and volunteers to drive the chapter events. It's a great way to meet your peers responsible for internet strategy in the Austin area.
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