Internet Strategy Forum
Home About Contact Site Map

Interested in Joining the ISF?

The Internet Strategy Forum is an association of over 1,500 corporate Internet executives.

Find Out More

Contact Information

Meritage Homes

National Instruments


About the Austin Chapter

The Austin chapter is being developed under the leadership of ISF Board member Christine Egli of Mentor Graphics. Please contact Christine if you would like to participate.

Twitter: Follow the Austin ISF on Twitter AustinISF

Austin Chapter Event Schedule

Social Commerce: The Impact of User-Generated-Content on the Shopping Cart
User-generated content sounds great, but in the scheme of things, how important is it to your online business? Fact is, UGC within the purchase cycle can help drive sales metrics and have a huge positive impact on conversion, average order value, and the overall value of a customer.

In this session, you will see how Intuit, a leading provider of business and financial management solutions, transformed their customer's shopping experience by integrating customer-generated product reviews throughout the sales channel. Discover real-world examples and proven results of a brand that has made tremendous progress online by embracing the power of customer-created content.
You'll walk away understanding how customers can help you build your business.

Monday, November 17
12:00pm Pacific; 2:00 Central, 3:00pm Eastern


REMOTE ACCESS: Webcast will be available

IN PERSON: Bazaarvoice, 11921 N. Mo Pac Expressway, Suite 420, Austin, TX 78759



Seth Greenberg
Director of Online Advertising and Internet Media Intuit

Sam Decker
Chief Marketing Officer

Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog (, Decker brings more than 15 years of marketing and online retailing experience to Bazaarvoice. As Chief Marketing Officer, Decker is responsible for leading Bazaarvoice's corporate marketing, PR and product strategy.

Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer web site, building into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology. Later he directed marketing for Dell's $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management.

COST: Ranges from nothing to $25


Austin Chapter Past Events

Thursday, May 29, 2008
Location: Sent at Registration

Meeting Topic:
Groundswell: Winning in a World Transformed by Social Technologies

We are pleased to announce that Josh Bernoff, VP & Principal Analyst at Forrester Research and co-Author of the hot new book Groundswell: Winning in a World Transformed by Social Technologies is our presenter at the next ISF meeting on May 29th.

Josh Bernoff, VP & Principal Analyst at Forrester Research, Co-Author of "Groundswell"

Chapter Notes

Job Announcement

AMD (Austin, TX) is recruiting a Web Analyst. Interested parties should send an email to: .

AMD Web Analyst

Work on the internet marketing team at a locally-based Fortune 500 semiconductor manufacturer. This position is a critical role as part of the online marketing team and has responsibilities for web measurements & research for this project. The analyst will act as the customer experience expert to represent customers' voices from research information and from site user metrics. Responsibilities include:

  • Define program success metrics (KPI's) and reporting requirements and implementation of tracking code
  • Analyze quantitative & qualitative web user data to measure site effectiveness, user behavior & conversions
  • Analyze survey data and usability research data to identify enhancement opportunities and to better understand online users
  • Formulate strategic thinking and data-driven recommendations by combining research and web traffic data (Internal & external web)
  • Based on analytical findings, make actionable recommendations which are data driven to refine programs, web pages and sites to enhance/increase user interaction, traffic and life usability and site conversions
  • Work with the project team to participate in discussion to develop requirements for program or site enhancements
  • Present results to internal teams and executives on recommendations a regular basis - analytics life cycle

Required skills:

  • Experience in analyzing Web & e-commerce data and trends
  • Experience & sound understanding of Search Engine Optimization & Internal site search optimization & Administration
  • Advanced analysis and reporting skills
  • Experience with web analysis tools (HBX or Omniture Site Catalyst will be preferred)
  • Experience with designing, deploying and analyzing online surveys (interpreting customers' voice)
  • Experience with site redesigns and conversion optimization techniques
  • Experience with email campaign testing, analytics and reporting
  • Advanced computer skills, including Excel and PowerPoint
  • Logical and strategic thinking
  • Creativity in analyzing data and problem solving
  • Willingness to take initiatives based on high level guidelines and take ownership
  • Familiarity with usability studies
  • Excellent communication skills
  • Education BA/BS with at least 5 years experience in Web Analytics and or Search Optimization (Internal & External - Organic/Paid)

The Austin Chapter meets 4-6 times per year for topic meetings and networking events. We are currently recruiting members and volunteers to drive the chapter events. It's a great way to meet your peers responsible for internet strategy in the Austin area.

Back to Chapters page