Bios for June 19, 2009 Event

Making the Right Moves for Digital Growth in Turbulent Times
NBC Universal, Victoria's Secret, Hearst, eMusic Discuss Their Strategic Initiatives

MODERATOR

Lee Huang
 Director, Digital Strategy
NBC Universal
Lee Huang is Director, Digital Product Strategy at NBC Universal. In his current role, he is responsible for developing digital strategies, launching new businesses and creating innovative products. Lee is leveraging digital platforms including video, social media, community, mobile, gaming and interactive television to create new opportunities to grow NBCU's audience and drive revenue.

Prior to joining NBCU, Lee was Director, Digital Strategy at Nielsen Business Media, where he implemented a multi-pronged digital revenue model and led the development of over 200 web sites and digital products including Billboard.com, HollywoodReporter.com and Adweek.com. He incubated and managed a portfolio of web sites that provided 360 degree views of emerging markets including Branded Entertainment and Video Games. Lee has also delivered digital strategies and solutions for clients including Hearst, Scripps Networks and Consumer Reports. He is the creator of The 12 Cs, a framework for thriving in the digital age that focuses on developing an integrated business, technology and operational strategy, along with an adaptive infrastructure that enables rapid execution.

He serves on the Board and leads the New York chapter of the Internet Strategy Forum, an association for professionals who lead their company's Internet initiatives. Lee is a graduate of Columbia University in New York City.

PANELISTS
Patrick Adams
 SVP, Marketing
Victoria's Secret
With over 20 years of experience in direct response and interactive marketing, Patrick has held executive level positions with such well known brands as Columbia House, BMG Music, CDNOW, The Book of The Month Club, Chase and CitiGroup. Patrick has spent the majority of his career leading and building multi-channel marketing integration strategies as well as launching profitable new subscription and continuity based online businesses.

He is a direct to consumer customer marketing expert specializing in driving profit, creating new revenue streams and implementing a direct response discipline within the online environment. Patrick is a customer advocate who continuously looks for new and improved ways in which to exceed customer needs, and increase profits. He is a traditionally trained direct response professional who has spent the last 10 years applying his experience within the online environment.

Currently, Patrick is CMO for Victoria's Secret Direct, the direct to consumer division of the mega brand Victoria's Secret. Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating the industry with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Patrick is also the CEO of NEW MEDIA DIRECT, LLC. An interactive direct marketing agency that is fueled by traditional direct response, web analytics, CRM and the latest techniques / technologies available to improve online program performance and profitability. Patrick holds an M.B.A. in Marketing and a B.A. in Communications. He is an active member of The CMO Club, DMA, Internet Strategy Forum, and M.E.N.G. Patrick also sits on the advisory board of The CMO Council and the DMA's Multichannel Segment Advisory Board (SAB).

Chris Johnson
 Vice President, Content & Biz Dev
Hearst Digital Media
Christopher Johnson has been vice president of content and business development for Hearst Magazines Digital Media since September 2007. He joined Hearst as content director for digital media in October 2006. In his current role, Johnson oversees digital editorial, creative services, partnerships and acquisitions for Hearst Magazines Digital Media. The unit was formed in March 2006 to create and implement the online and mobile strategy for Hearst's magazine brands and other sites which serve the company's consumers and audience.

Johnson has forged strategic partnerships for Hearst with MSN, Yahoo, YouTube, AOL, Lifetime, and others. He joined Hearst from IAC/InterActiveCorp, where he served as senior director for portal partnerships. Prior to that, Johnson worked at America Online for seven years, where he was executive director for AOL's education and reference sites, and led its community programming and products group. Johnson started his career at The Washington Post, where he was an assistant editor. In 1995, he helped launch The Post's award-winning Web site, Washingtonpost.com. He later joined a Post portfolio company, Student Net Publishing, where he was vice president and editorial director.

Johnson is a graduate of Dartmouth College in Hanover, N.H.

Kip Morgan
 Chief Marketing Officer
eMusic
Kip Morgan, Chief Marketing Officer at eMusic, a top digital entertainment subscription service, is a leading direct marketing and internet executive with more than 20 years of consumer marketing experience. At eMusic, Morgan oversees traditional marketing functions, branding, business development, analytics and customer retention for the US, UK and EU.

Prior to eMusic, Morgan was at EarthLink for 12 years, most recently as Vice President for Direct Marketing, Access and Audience, Morgan where he helped grow EarthLink's subscriber base from 200,000 subscribers to more than 5 million and spearheaded development, implementation and analysis of direct marketing initiatives for all EarthLink and PeoplePC branded consumer products and services. As Vice President, Marketing, Loyalty and Analytics for EarthLink's PeoplePC division, he led the development of the PeoplePC brand, as well as the strategic direction of all acquisition marketing and retention programs, growing that subscription service from 200,000 subscribers to more than 1.6 million.

Morgan has also held senior media planning and supervisory positions with WPP's Grey Global Group and with Omnicom's Altschiller Reitzfeld Davis/ Tracy-Locke, both in New York. He has a B.A. in Political Science from Marlboro College in Marlboro, VT.

Michael Levin
 Director, Product Development
NBC Universal
Michael attended the Pennsylvania State University and graduated with a B.S. in Management Science & Information Systems in 2001. After graduation, Michael completed General Electric's Information Management Leadership Program. While on program, he led a cross-functional e-business team at GE Capital Card Services to digitize their customer service offerings. In 2002 Michael was named Global Security and Infrastructure Leader for GE Equipment Services. During his time at Equipment Services he led the business in a number of GE Corporate IT initiatives including Sarbanes Oxley, Single Sign On, and Intrusion Detection Monitoring. In 2004, Michael was appointed to Manager of Olympics Information Technology department at NBC Universal where he was responsible for the overall planning, implementation, and operation of all information technology and production systems for NBC's award-winning broadcasts of the summer and winter Olympics. He received an Emmy Award for the 2004 Athens Games for Outstanding Technical Team - Studio. In 2006, Michael was named to his present position as Director of Product Development for the News & TV Station web properties.

Michael resides in Manhattan. He enjoys running, tennis, soccer, and traveling around the world. During his free time Michael volunteers for the Junior Achievement program by teaching local high school students about free enterprise and helping them realize the relevance of their education to future success.