The Internet Strategy Forum is an association of over 1,500 corporate Internet executives.
NYC Chapter Director
ISF Board Member
Lee Huang - Barnes & Noble
Joe Galarneau - Newsweek
Michael Chauliac - Victoria's Secret
Fernando Olalla - MPA
The 12 Cs For Thriving
in a Digital Age (from ISF Blog)
Twelve actionable ideas to grow audience, monetize digital assets, and improve digital operations.
Sharing Knowledge and Building Relationships
The NYC chapter strives to create an environment where our members learn from each other and build relationships. At our meetings, in addition to guest speakers, we always have an Interactive Roundtable session where we "go around the table" and each attendee has an opportunity to describe projects that they're currently working on as well as pose questions on any topic (eg. social media, technology, monetization etc) to the group.
The following Internet Strategists have recently joined the New York chapter.
VP Marketing, Barnes&Noble
VP Search, NBC Universal
VP Digital Syndication, Reuters
VP Interactive, Citigroup
VP Interactive, Polo Ralph Lauren
Director Communications, Pfizer
Director Technology, Hearst
Director eBusiness, Verizon
This will be a great opportunity to learn more about the Internet Strategy Forum, to meet other members and to discuss hot topics that are on your mind. Everyone always enjoys the Interactive Roundtable session where we "go around the table" and each attendee has an opportunity to describe projects that they're currently working on as well as pose questions on any topic (eg. social media, apps, content strategies, technology, monetization, prod dev etc) to the group.
This is a members-only event.
To apply to join the ISF, visit our Membership page.
If you would like to attend, contact Lee Huang at email@example.com.
A key part of every ISF meeting that everyone loves is the Roundtable. For the roundtable, we "go around the table" and each attendee introduces themself, has an opportunity to describe projects that they're working on, as well as pose questions on any topic (eg. social media, technology, monetization, prod dev etc) to the group.
An Insiders View on Launching an International Online Sports Business in 35 Days
January 26, 2010
Lee Huang, Director of Digital Product Strategy at NBC Universal, discussed how his team established and launched an online international sports business in 35 days. He discussed their business objectives, video development & live webcasts, editorial strategy, user experience, ad sales, business development, content syndication, social media, and technology.
ISF NY Chapter Holiday Dinner
December 9, 2009
We had a wonderful 2009 holiday dinner with many regulars as well as several new ISFers. Unfortunately, I forgot to bring my camera. It was great to kick back, share some war stories, some laughs and some great food. The Holiday Spirit was in full swing.
Behind the Scenes of an Amazing Fan-Driven Global Campaign
November 18, 2009
I described our guest speaker as a "non-digital person that every digital person should listen to." A packed room heard from Wendy F. who led a very unique fan-driven global campaign that integrated online platforms, social media and face-to-face experiences to help save a major television program. Everyone loved this presentation as it provided an insightful behind-the-scenes look at an amazing community-led campaign
General Meeting and Interactive Roundtable Session
Wednesday, October 21, 2009
Terrific meeting with a bunch of regulars and 1st timers. We had a great Interactive Roundtable session where we went around the table and each attendee introduced themself, described a project that they are currently working on, and posed questions about any topic (eg. social media, technology, monetization) to the group and got immediate answers. Meeting recap.
Making the Right Moves for Digital Growth
in Turbulent Times
Friday, June 19, 2009, Kimmel Center at NYU
Chief Marketing Officer
Vice President, Content & Biz Dev
Director, Product Development
We had a standing-room only, sold-out event. The event was a huge success and there was a tremendous energy in the room.
As decreased consumer and business spending has placed pressure on all business models, corporate America has retrenched by trimming investments, reducing its burn rate, and shuttering non-core operations. These moves extend across the enterprise, often affecting still-burgeoning digital initiatives. Despite today's harsh realities, companies need to properly position their digital teams for the next wave of growth for when the economy-rebounds. We can't let short-sightedness unnecessarily extend the impact of the recession for years to come. Two critical questions we all face are:
By hearing firsthand about the details underlying successful near-term and long-term digital initiatives, attendees will be able to transform the economic fear and uncertainty in their own organizations into a catalyst for digital growth.
ISF NY Chapter Holiday Dinner
December 2, 2008
We had a wonderful holiday dinner with many regulars as well as many new ISFers. It was great to kick back and share some war stories, some laughs and some great food. The Holiday Spirit was in full swing.
Selecting the Right Content Management System for Your Organization
June 3, 2008
The New York Chapter hosted a webcast with Tony Byrne, founder of CMSWatch. He provided detailed insights and practical knowledge on how leading CMS products such as Fatwire, Tridion, Vignette and Drupal really work and how vendors really perform from a client-side perspective. He gave a great landscape analysis of the different types of vendors, reviewed their key features and functionalities, and shared practical advice on how to make an informed purchase decision. The audio of the webcast is available for free to paid ISF members.
General Meeting and Roundtable Discussion
May 20, 2008
We had a great meeting this evening where new members and regulars got to together to meet each other and discuss a variety of hot topics ranging from "how to successfully measure online marketing campaigns" to "approaches to building an online community" to "best practices for bring a new product to market" to "addressing copyright issues that content providers face." Folks from Pepsi,Verizon, Reuters, Viacom, BMG ColumbiaHouse and Lehman Brothers were in attendance.
I Hate My CMS ? The Perils and Promise of Modern Content Management Systems
February 26, 2008
We had a full house for our panel discussion on Content Management Systems ! It was a no-holds barred session where we discussed the good, the bad and the ugly about CMS. Our great group of panelists (see below) covered the best practices for successfully planning and deploying a content management system, minefields to avoid, real life case studies, industry trends, and the vendor landscape.
Event Description: No matter what type of website your company publishes, it's likely that a content management system (CMS) is at the core of your operations. But while CMSes are among the most vital systems in digital businesses, they are also among the most cursed due to their limitations and idiosyncrasies.
In the early days of the web, many companies built their own systems, only later to standardize on one of the emerging commercial offerings. But now, with the popularity of open source, as well as the growing complexity of content operations, there is no clear path to CMS success. Some companies continue with the major vendors, while others take the custom development route. And there are a large number of viable open source platforms, particularly for smaller operations.
This panel attacks the CMS issue from all of those viewpoints, plus provides a perspective of a leading technology analyst. We explore both the technology and business issues surrounding CMS selection and operation, as well as inviting audience members to share their own "tales from the trenches."
Hosted by Lee Huang and Joe Galarneau.
2007 Holiday Dinner
Tuesday, December 4, 2007
A group of ISFers gathered for a wonderful holiday dinner at Osso Bucco, a terrific family-style Italian restaurant. We talked a little shop but really just enjoyed good company, good food and good fun.
We took this picture late but still got several smiling faces.
"Who Should Call the Shots Online? Bridging the Gap Between Business and Technology Leaders"
October 29, 2007
The Internet Strategy Forum collaborated with SIM, the Society for Information Management. to jointly host this very insightful and provocative panel discussion. Over 70 industry professionals attended the event and we had very frank and open conversations; conversations that most of us wouldn't (but should) have within our own companies.
With the rise of the internet and e-business, all firms, regardless of their primary products or services, are now in the high-technology game to some degree. CTOs and CIOs may view this shift as playing to IT's historical competencies, but others in the organization don't always share that opinion. In many companies, there's tension with business leaders, particularly Product Management and Marketing executives, over process, structure, speed, and priorities with regard to on-line activities. Some view IT as a bureaucratic impediment to be worked around in order to travel at "web speed," while some IT leaders feel that their business counterparts' apparent lack of discipline and technology savvy ends up resulting in costly strategic mistakes.
This lively panel discussion explored the point of view of both sides and offered potential solutions with regard to:
Chief Scientist, Reuters
Chief Innovation Officer, IBM.com
Comment from our attendee from France:
"the meeting finish at 3 in the morning for me over here! but it was worth the lost sleep!"
We had a great holiday dinner at Osso Buco, a family-style Italian restaurant in the Village. It was nice to get out of my conference room and to share some holiday cheer with everyone.
Enjoy the high quality photo taken from Lee's cell phone with no flash.
Our guest speaker, Steven Rosenbaum, CEO of Magnify Networks, gave a very insightful presentation to twenty five people about market trends and monetization opportunities for online videos/UGC as well as provided an insider's view on his company's innovative network of user-generated videos. The presentation was followed by our interactive roundtable session where attendees described their company's online video/UGC initiatives.
The conversations during our Interactive Roundtable session were terrific and everyone received advice and recommendations that they could immediately act upon. The conversations are continuing both online and offline since everyone got to meet each other and find areas of common interest.
We also heard some interesting anecdotes ... 1 client at a financial services firm had an account balance that was so large that the number didn't fit in the display field and thus the web app had to be updated (something to aspire to) as well as a CEO of a major corporation who got a black eye due to some unexpected blogging issues (something to avoid).
Steve Gehlen, the Founder of the Internet Strategy Forum gave an overview of the association's goals and our accomplishments. Lee Huang gave an update on the NY Chapter.
Participants from left to right (going around the table):
Ken/Businessweek, Tim/Wyndham Hotel Groups, Karen/Siemens, Nic/Reuters, Jochen/Siemens, Chantal/Standard&Poors, Kate/Pfizer, Ilana/Lion Brand Yarn, Dan/HSBC, Rajiv/Hollywood.com, Harun/AOL, Paul/Scripps Network, Beth/Dow Jones.
Could not fit in the picture:
Robert/Rodale, Lee/VNU, Thomas/Source Media, Gary/Timex, Steve/OHSU.
(includes Ramada, Wyndham, Days Inn)
After the presentations, Harun and Tim answered a myriad of diverse and interesting questions. The Q&A session was followed by our regular Interactive Round Table session where we talked about what was on people's minds. Conversations centered around social networks, behaviorial targeting, and wikis.
Tim Peter - Cendant (left), Harun Asad - AOL (right)
From bottom left:
Chantal Haberman, Standard&Poors, Director Internet Marketing
Lee Huang, VNU eMedia, Director eBusiness
Jochen Sprecht, Siemens, Manager Web Strategy
From bottom right:
Raanan Bar-Cohen, Dow Jones, Director Product Strategy
Paul Hutton, Scripps Networks, Director Research
Harun Asad, AOL, Director AOL Media Networks
Tim Peter, Cendant, Director Internet Product Development