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Manjyot Mundy
mmundy@jumpstartauto.com.

Chapters

San Francisco Chapter Events

Meeting Topic: What’s your App Strategy?

We know that using Apps is becoming a larger part of the digital media mix. This session will explore questions on how to implement, monetize, measure, and help glean some insight into the question: “What is the impact of your App Strategy on your brand”.

Date: Tuesday, 10/19/2010
Time: 6:30 pm
San Francisco

For ISF Members-Only. (to apply to join ISF)
Please RSVP by sending an e-mail to Manjyot Mundy at mmundy@jumpstartauto.com.

About the San Francisco Chapter

The San Francisco chapter is under the leadership of Manjyot Mundy and a terrific planning committee. Please contact Manjyot if you would like to participate.

Manjyot Mundy – ISF San Francisco Chapter Director
Manjyot Mundy currently serves as Vice President of Revenue Operations at Jumpstart Automotive Group. In this role she is responsible for Inventory and Yield Management, Revenue and Margin Optimization, and Technical implementation and management of all Publishers in the Jumpstart Automotive Group protfolio. After proving success in operationaly building out the Behavioral Targeting product at Jumpstart, she was responsible for building out the Yield Management team and necessary metrics to provide growth and transperancy of revenue to Jumpstart's Management and Partners. She is a proven leader who has demonstrated success in creating workflow processes and tools for greater efficiency, building and managing products garnering higher revenue and margin, and building and managing teams to help accomplish this. She is actively involved with AdMonsters, where she actively speaks on topics related to Yield and Product Management. She is also Chapter Director of the Internet Strategy Forum (ISF), San Francisco. Manjyot Mundy holds her B.A. in Economics with a Minor in Business Administration Marketing from the University of California at Berkeley.

Christina Michelle Bailey - ISF San Francisco Planning Committee Member
Christina Michelle Bailey is a digital media professional with fifteen years experience in the industry. Currently serving as VP, Partner Relations for NBC Universal, Christina Michelle has managed virtually every aspect of running a high-volume e-commerce website in her tenure at iVillage.com, which was acquired by NBC Universal in 2006. Her current focus is managing strategic advertising and syndication partnerships, and in the past she has managed Production, Design, Editorial, Business Development and Customer Service in various roles at Astrology.com, an iVillage channel. Prior to joining Astrology.com in 1997, Christina Michelle was employed by Cox Interactive Media and was part of the initial team that launched BayInsider.com in 1995. Christina Michelle holds a B.S. in Organizational Development from the University of San Francisco.

Michele Chaboudy - ISF San Francisco Planning Committee Member
Michele Chaboudy, Principal of Macabbey & Associates, is an internet business consultant for early and mid stage companies in software and publishing operations. She has over 25 years of experience as a general management and marketing executive in business-to-business and consumer sectors. Her most recent consulting assignments include private and public companies covering desktop search, online advertising and social media. Her last two full-time positions were SVP Business Development, Copernic Inc.in Montreal and Chief Marketing Officer/General Manager for LibreDigital (formerly NewsStand Inc) in Austin, Texas where she established the company as a world wide leader in digital distribution of newspapers and magazines. The company added a new division serving the book industry on her watch. Prior to joining NewsStand, Chaboudy served in strategic marketing and product management positions in the electronics industry as well as traditional and new media companies. As Vice President of Marketing for CBS MarketWatch.com, she helped lead the company through an initial public offering in 1999. Her traditional media background includes 10 years in the newspaper business as Vice President of Marketing for the Houston Post and Director of Marketing for the San Francisco ChronicleMichele has a B.A. degree from DePauw University, a Master of Library Science degree from Indiana University and an MBA from Pepperdine University. She has spoken on traditional and new media topics at conferences in the United States, Australia, France, Argentina, Russia and Canada. Most recently, she lectured at Stanford’s Professional Publishing Course and addressed two media conferences in Russia (Moscow and St. Petersburg)

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