Biographical Summary

Charlene Li - Vice President and Principal Analyst
Forrester Research

Recently named one of AdvertisingAge's "Women to Watch 2008"

Author of Groundswell: Winning in a World Transformed by Social Technologies

Charlene is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also led the marketing and media research team, and ran the San Francisco office.

In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and published a book by the same name in April 2008.