Biographical Summary

David Placier - Vice President, Consumer Insights & Marketing
Disney Online

David Placier joined the Walt Disney Internet Group (WDIG) in 2002 as the Vice President of Customer Marketing and Analysis. In this position, he lead all customer relationship management efforts at WDIG, including directing development of customer marketing strategy, guiding customer marketing planning and execution for the online businesses of The Walt Disney Company and working with WDIG's technology team in implementing technology solutions. He manages customer marketing and customer care teams in North Hollywood, Calif. and Seattle, Wash.

Prior to Disney, Placier was at McKinsey & Co. where, among other business in the marketing practice, he managed a significant customer relationship marketing consulting project for WDIG.

Placier has nearly twenty years of on-line and off-line CRM, marketing and IT experience. Before his tenure at McKinsey & Co., he served as a consultant at Kestnbaum & Co., a database marketing firm and ran his own consulting practice, counseling financial services clients on marketing and IT strategy issues.

He earned a bachelor of arts degree in economics from the University of California, Berkeley and a master's of business administration from the University of Chicago's Graduate School of Business.