Johan Jervoe - VP of Creative & Digital Marketing Services
Johan Jervoe is a new member of Intel's Corporate Marketing Group and will lead creative services and the digital marketing team, which includes advertising, web/digital marketing, events and demos, marketing communications, corporate identity and global creative agencies.
Prior to joining Intel recently, Johan was Corporate VP for global marketing at McDonald’s, culminating 13+ years with the company, and most recently based at their headquarters in the Chicago area. In this role, he lead the consumer marketing efforts for teens and young adults. He also oversaw marketing technology and innovation (digital), global entertainment and sports partnerships, including the McDonald’s sponsorship of the Olympic Games and the FIFA World Cup. Before that, Johan was the CMO of McDonald’s Germany, and managed Business Insights, Research, Marketing, Media and Menu Management. It was in this role that he lead the first and only McDonald’s global brand campaign, “i’m lovin’ it”. Prior to that, he held several other geography and global marketing roles for McDonald’s, including introducing the brand to Eastern Europeans.
Prior to joining McDonald’s, Johan was brand manager at Kraft (Millka), and consultant with Roland Berger, in Vienna, Austria
Johan is the Chairman of the World Federation of Advertisers’ Committee for integrated marketing. He is also a board member of the Chicago Architectural Foundation. He holds an MBA from the Vienna Business School.