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Mark J. Colombo - Vice President Electronic Channels and Strategic Marketing
As Vice President of Electronic Channels and Strategic Marketing for FedEx Corporate Services, Mark leads teams who are thought leaders for creating sustainable competitive differentiation through managing a portfolio of strategies, investigating and researching today’s and tomorrow’s market opportunities, developing customer electronic interfaces, and continuously enhancing the customer experience.
Mark influences 6 key initiatives; FedEx.com, Customer Automation, FedEx Kinko’s Digital Print, Corporate Strategy, Customer Loyalty, and Marketing Research. These initiatives cover a spectrum of global involvement from significant revenue generation to an understanding of the levers that drive customer loyalty.
In his 6 years at FedEx, Mark has enjoyed a leadership role in a number of innovations, such as:
Prior to FedEx, Mark held positions in Strategy, Operations, Finance, Supply Chain Management and Sales at Akzo Nobel, Harris Chemical Group, KPMG and Computer Sciences Corporation.
Mark is an author and speaker on several topics, including the future direction of supply chain management, customer loyalty, electronic commerce and implementing effective customer experience models.
Mark is active in the Memphis community and is a member of the Board of Trustees for Bridges Incorporated, a non-profit organization that changes the face of Memphis by providing experiential, hands-on learning in preparing youth to be leaders in fighting racism and poverty. He holds BS degrees in Economics and Political Science, and MS degrees in Economics and Finance.