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Biographical Summary

Mike Moran Mike Moran - Distinguished Engineer
IBM

Co-author of the best-selling book Search Engine Marketing, Inc., Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.comís site search technologies. Beyond his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics. Mike worked on IBMís Web site for the past eight years and is currently the Product Manager of IBM's OmniFind search product.

In addition to Mikeís broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and writes the search marketing column for Revenue Magazine. He is a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Internet Marketing Advisory Board. Mike is a frequent speaker at industry conferences, including Search Engine Strategies, AD:TECH, Consumer Reports WebWatch, OMMA East, and the Enterprise Search Summit. Mike's new book, Do It Wrong Quickly, explains how the Internet changes the old marketing rules. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.