Biographical Summary

Tim Kopp - Chief Marketing Officer
WebTrends

Tim Kopp, Chief Marketing Officer, is responsible for all WebTrends marketing efforts including overall strategy, brand identity and awareness, and demand generation. Prior to joining WebTrends, Tim served as Vice President of Worldwide Interactive Marketing for The Coca-Cola Company, responsible for gaming, mobile, web, CRM initiatives, as well as managing key partnerships. Tim dramatically expanded Coca-Cola’s digital marketing efforts, while working with top global leaders in marketing, media, market research and technology to drive marketing innovation, accountability and measurement. He also led Coca-Cola to participate in some of the first global Web 2.0 marketing initiatives, including a YouTube holiday greeting card campaign and the globally renowned video involving Diet Coke/Mentos. He also worked at Procter & Gamble for nearly eight years, leading P&G’s Interactive Marketing Program for the entire Global Beauty Care division­-a $17B annual business. Tim has served on the advisory board for AdTech and other industry committees, and is a frequent speaker at key industry conferences and events including AAAA, AdTech, Microsoft’s Strategic Account Summit, OMMA and IAB. He holds a BBA in Finance and Accounting and an MBA with a concentration in Information Technology.