Topic: The Internet as the Customer Relationship Platform
As an early pioneer in the sale and delivery of products and services via the Internet, Symantec now operates one of the largest software online stores in the world, serving tens of millions of consumers and businesses annually. But the Internet is rapidly evolving from a transaction and product delivery platform into a platform to drive disruptive change in customer communications and even customer relationships. As the Internet has helped slash the cost and increased the frequency of interactions with customers, marketers are now faced with a critical inflection point – those who understand and leverage this transition will be able to evolve their marketing from traditional one-way broadcasts to rich and rewarding interactive dialog with individual customers and even entire markets.

Topic: Key Technical Insights into Running a Global Corporate Web Presence
IBM has one of the largest web presences in the world. It spans 92 countries and 32 languages. It supports several lines of business, in large, emerging and small markets. In this session, David will discuss how IBM has approached the challenges of solution development, infrastructure and technical governance for ibm.com.

Topic: Scaling to a Global Audience with a Local Look and Feel
The Internet, by its very nature, transcends national and linguistic boundaries, but people don't - at least not so easily. How people use technology and the ways in which they like to interact with one another and with information varies by language and country. The power of the scale of the Internet is that anyone - from an individual to a corporation - can now technologically reach a global audience. The more complex question is how to deliver a message or offer products and services usefully, in the right mix of languages and with the right look and feel. There are no perfect answers in getting the right mix of breadth of coverage and depth of user experience, but understanding the trade-offs and possibilities is a great first step. We'll look at some of the lessons Google has learned - good and ... well, less good - and discuss paradigms for scaling a web presence across the globe.

Topic: Connecting to the Digital Opportunity
We live in a digital age - a time when information sharing is critical to personal and economic success. Unfortunately, most public service information that is essential for the advancement of all Americans and citizens across the globe remains scattered on the Internet. We believe that the time has come the investment in a new 21st century information resource, a Public Internet Channel that allows all citizens to connect with critical community information and services. As Internet strategists, we have the opportunity to build viable marketplaces in traditionally underserved communities across the globe that meet a double bottom line of a profitable balance sheet and the long-term economic viability of consumers and their communities.

Topic: The Role of the Internet in Enabling Business Process Innovation Necessary for Globalization
Globalization is a critical business strategy today for most businesses. Either you are doing it or it is being / will soon be done to you. However, there are inherent challenges to it which have made globalization a fine art possible only for the few and mighty in the past. The challenges include the cost of doing business internationally and distracted management. However the cost of not doing anything at all could outweigh the challenges. Mr. Biswas will share his experiences and insights into how internet is being used to overcome these challenges of globalization by enabling business process innovation inconceivable otherwise.

Topic: Habits of Highly Successful Global Web Sites
The smartest way to improve your Web site is to first learn what the best global Web sites have in common. This session will shed light on best practices that the leading global Web sites share. Drawing on his annual report, "2006 Web Globalization Report Card", John Yunker will profile real-world Web sites, such as Volvo, Wikipedia, HP, and Ikea.

Topics of discussion include:

• Web design and culture
• Global navigation
• Effective global and local content management
• Practical tips and techniques that your organization can begin using now

Topic: The Global Digital Media Revolution
In a multi-platform, multi-device, digital world people want personalized content, demand more choice and yet desire to retain control over their experiences. Moreover, the emergence of user-generated content as a viable media alternative and the ease of access to unauthorized copyrighted content have heated the competition for users' mindshare. With the traditional geographical boundaries melting down in terms of "taste sharing" many industries including telecom, entertainment, cable and retail are faced with the challenge to offer the end user such tailored solutions requiring global cross-industry collaboration at unprecedented levels.

Topics of discussion include:

• How can related businesses create and maintain competitive advantages in this fast changing media environment?
• Is customer loyalty a thing of the past in the new "Wild West" of the digital media marketplace?
• What business models are sustainable in the long run?

Panelists confirmed to-date:

• Kevin Bolen, Chief Marketing Officer, Lionbridge Technologies
• Theresa Regli, Principal, CMS Watch
• Mike Rowland, President, Impact Interactions