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Symposium Sponsor
Premier Sponsor
Partner Sponsors
Speaker Sponsors
Lunch Sponsor
Symposium Sponsor
VIP Reception Sponsor
Main Reception Sponsor
Event Partners
Media Sponsors
Association Partners
In-Kind Sponsors
VIP Reception Sponsor
Main Reception Sponsor
Event Partners
Media Sponsors
Association Partners
In-Kind Sponsors
Dotster
Registrar and Web Services
eROI
E-mail delivery and tracking,
E-commerce and
Event registration solutions
i-OP
Lead Generation Platform
SurveyMonkey
Post-event Evaluation Platform
A How-To Guide to Social Media - Friday July 24th 1:30pm - 5:30pm - Portland, OR
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Presented by the Online Marketing Institute |
Join the Online Marketing Institute for this half-day add-on session as Social Media expert Hallie Janssen of Anvil Media Inc. goes beyond the basics and takes a deep dive into the marketing power of Social Media. In this session you’ll learn how to:
- Generate demand using social media
- Drive prospects to your website through social media, and then deliver something unique
- Supplement your internal analytics data through Facebook
- Discover new search strategies and hone your existing search strategy using Twitter
- Increase your organic search rankings using Digg, Reddit, and Stumbleupon
- Promote your social media campaigns through email, and vice versa
- Integrate social media into your marketing plan
- Execute your social media campaign in a way that can demonstrate ROI
Featuring case studies (see below for details) demonstrating what’s worked and what hasn’t worked, this program will open to your eyes to what’s truly possible when you integrate an expert social media strategy.
Cost: $95
Instructor
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Case Studies & Special Guests
- Our strategies and tactics for Social Media as a whole. with Kris Larson, CEO at Bonbon Marketing, Inc.
- The Twitalyzer. My analytics tool for Twitter. with Eric Peterson, Author Web Analytics Demystified
- How we listen to social media conversations at Intel. with David Veneski, Digital Campaign Manager at Intel
- How Tillamook Cheese decides when to say what and where. with Martina Degliantoni, Principal at Conkling, Fiskum & McCormick
To learn more about the Online Marketing Institute visit http://institute.onlinemarketingconnect.com
