Thursday, July 17 - Main Program
for senior management, marketers, IT and Internet strategists
Friday, July 18 - Optional: Internet Strategist Career Path Symposium
Governor Hotel, Portland, OR

Topic: Mapping the Digital Landscape: A Strategic Guide
With social networking, online video, widgets, viral campaigns, the latest search applications and a renewed interest in mobile advertising, marketers have a lot of digital options to choose from--and to confuse them. In this data-packed, but highly engaging presentation, eMarketer CEO Geoff Ramsey will talk about the size and growth growth of digital media overall and detail which trends and tactics are the most important in terms of shaping the future. Attendees will come away with a solid understanding of how digital fits into their overall media strategy, how to address the challenges ahead and how to avoid costly mistakes.

Topic: Creating A Social Strategy That Will Work
There's no doubt that social technologies like blogs, social networks, and YouTube are alluring -- but most companies today deploy them as one-off, point solutions, rather than as part of a coherent strategy. This presentation will provide you with a framework of how to think about social technologies, from understanding how your customer participate to how you can build a lasting relationship that results in concrete business metrics. The session will also provide practical advice on how to get started and ways to integrate your social strategy into your overall Internet effort.

Topic:
While the full topic is TBA, Chris tells us he will talk about engaging consumers at a deeper level, using NIKEiD and Nike+ as examples.

Topic: Internet Marketing by the Numbers
What's your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing. Go beyond page views and visitor counts to get at the real bottom line in Internet marketing--a real customer feedback loop for every investment. It's amazing how smart you can look when you do what your customers want.

Topic: Email Marketing: Beyond Newsletters and Confirmation
Shane will discuss the various types of email that Fandango sends to its constituents and how IT, Marketing and Product Development work together to maximize this channel. He will also cover the tools and processes they use and why Fandango chose them.