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The Corporate Internet Strategist Study

2006 Corporate Internet Strategist Study Results

The Corporate Internet Strategist Study examines the scope, structure, influence, education and salary levels of in-house Internet strategists—employees who are responsible in some way for driving strategy for their company's Web site(s), eMarketing and/or eBusiness.

This research data is unique in the marketplace. Traditional Marketing and Information Technology salary surveys have not addressed the Internet strategist role directly. This survey, like the Internet Strategy Forum itself, was created to specifically address the in-house Internet strategy profession.

The 2008 version of the study is currently in process.


The complete 2006 report is currently available, featuring:
  • 10 charts and 10 summary tables
  • 41 detailed crosstab tables
  • 47 pages total
> BUY: 47-page Complete Report
(starts at $49 for ISF members, $99 for non-members)

> PREVIEW: Download 4-page Research Brief

Add report to cart > Read the press release announcing the research results

Highlights from the 2006 study:
  • 37% of participants earn an annual salary between $80,000 and $110,000.
  • Over 82% of participants have at least a Bachelor's degree, 27% have a Masters.
  • 65% of participants are between the ages of 35 and 54.
  • Job titles vary widely, but 95% of respondents are Manager level or higher, with 38% Director level or higher.
  • 61% of participants are male. At at the Manager level, 43% are female, but at the Director level only 19% are female.

If you wish to participate in the 2008 survey, you can apply for membership in the Internet Strategy Forum.

If you have questions about this research study, please .